Fashion Merchandising

Fashion Merchandising Course

Merchandising is an integral part of the fashion industry, and it plays a vital role at every level, right from creation to marketing of fashion apparels. Creative interaction with designers, commercial interaction with buyers, makes fashion merchandising an interesting and rewarding career option.

At IITC, the fashion merchandising curriculum includes topics that reflect the actual working style of the industry. Guest Faculties, practising professionals, give an inside view of the industry, essential for a potential merchandiser. Simulated buying sessions, marketing seminars, visual merchandising, fashion show production, etc... conducted by IITC enable students to acquire necessary experience.

Course Duration - 4 months (We also offer fast track courses at select centers)

Available in the following Centers - Mumbai (Bandra, Ghatkopar)

Course Curriculum

  • Introduction to Merchandising.
  • Knowledge on Fashion Trends, Brands & Designers.
  • Fashion Merchandising Terminology.
  • Business Opportunities & Avenues.
  • Fashion Psychology.
  • Visual Merchandising & Brand Management.


  • Boutique Handling.
  • Purchase Techniques.
  • Apparel Manufacturing & Marketing.
  • Merchandising Maths & Plans.
  • Apparel Advertising Media.
  • Role plays, Surveys & Organising of Exhibitions.


Work as a fashion executive, a buyer, a fashion stylist and other lucrative positions with retail departmental stores, boutiques, clothing wholesalers, importers, designers and manufacturers.

IITC offers Placement Assistance & Internship Opportunities

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